How To Manage Your Image

Learn how to identify your campaign audience and create a digital content calendar.

Dive deeper into how to identify the building blocks of a personal story that is responsive to your audience and polish your story delivery for any audience, based on their needs.

Learn how to draft a standard three-minute version of a stump speech.

A rundown of a variety of different paid advertising media and how they could be used to help your campaign.

If you’re thinking about getting your ads program up and running or need some help navigating an issue.

This guide was created to help progressive campaigns navigate the ever-expanding online media market and help choose the platforms best suited to advance their causes.  

Create a digital ad that cuts through the noise and hits the heart of voters.

Read this resource on how to create a dynamic digital ad campaign to address your target audience.

In this guide, you will find: Instructions for political ad authorization; suggestions for adding sourcing and refcodes; and targeting with pixels, lookalike audiences, and match audiences.

In this guide, you will find planning questions, learn more about platform variables that influence ad planning, and learn how to keep track of and communicate your ads plan.

Learn about ad inspiration and trend spotting; the different types of ads to consider; and suggestions for creating popular kinds of static and video content.

Deep dive into how to run successful digital ads on many digital platforms that accomplish your campaign’s goals.

Learn about key performance metrics and how to track the success for your digital ads.

Learn more about political storytelling: bringing people into your campaign’s orbit, giving campaigns color and context, and the best ones will persuade people to join you and support your efforts.

Get the 411 on how to apply a rapid or crisis response in different campaign scenarios and draft a crisis response plan. 

This guide will give you a short recap of lessons from the social and behavioral sciences about how to reach people most effectively.

The following guide will help you craft that plan detailing what to do (and what not to do) before Election Day to prepare for uncertain results following the election.

A resource from an RFS expert that will help you understand local press and how to court them successfully

Understanding what a press corp is and how to present yourselves to them is critical. Dig into this resource to learn the ins and outs. 

Tune in to learn best practices on pitching your story and how to reach voters through earned media.

A guide to determining how to address your election results — win or lose. 

Youtube, TikTok, Snapchat, and other forms of video storytelling are constantly on the rise. Learn how to leverage these tools to engage voters in your campaign.

 Tips to shooting video on a budget and using built-in features.

A new app you can use to make professional-looking videos for your campaign

Need a campaign video? Christopher Marte, Director of the Arena and NY State Committeeman, explains how to make a simple yet effective political ad using a tool you already have; your smartphone.