How To Build Your Image

You need to identify your campaign message: Who you are, why you’re running, and how to tell your story. Some advice on how to refine that…
WHO ARE YOU?

Writing Your Communications Plan

National Democratic Training Committee

Take this course to learn how to use the communication tools to get your message to the right people at the right time.

Crafting Your Message

National Democratic Training Committee

Learn how to use storytelling to effectively communicate with any audience and how to craft your campaign’s core message.

Using Personal Stories to Connect

National Democratic Training Committee

Dive into how to identify the building blocks of a personal story that is responsive to your audience.

How to Craft a Core Political Campaign Message

National Democratic Training Committee

Build the skills to stay on message, whether you’re speaking to a group of voters or the media.

Armchair Series – Storytelling & the Power of Persuasion

Run for Something

Learn more about political storytelling, bringing people into your campaign’s orbit, and giving campaigns color and context.

Armchair Series – Getting Your Story Heard

Run for Something

Tune in to learn best practices on pitching your story and how to reach voters through earned media.

The Science of Influence

The Science of Influence

This guide will give you a short recap of lessons from the social and behavioral sciences about how to reach people most effectively.

Opposition and Self-Research

Run for Something

Self-vetting is one of the most important things a potential candidate should do before launching a campaign. Dive into your public image and that of your opponent.


WHO IS YOUR AUDIENCE?

Digital Campaigning: Your Audience

National Democratic Training Committee

Learn how to identify your campaign audience and create a digital content calendar.

Local Media 101

Run for Something

A resource from an RFS expert that will help you understand local press and how to court them successfully.

Public Relations & Communications 101

Civic Power of Media

Understanding what a press corp is and how to present yourselves to them is critical. Dig into this resource to learn the ins and outs. 

Relational Organizing 101

National Democratic Training Committee

Take this course to understand how relationships and social pressure impact individual behavior and how to prepare supporters to assess, engage, and mobilize.

Targeting Voters

National Democratic Training Committee

Take this course to learn how to target voters by voter history, demographic data, and geography and identify specific groups of voters to comprise your Persuasion universe.


THE POWER OF DIGITAL

Digital Campaigning: Social Media

National Democratic Training Committee

Fun fact: Seven out of 10 people in the United States use social media. In this training, learn how to select the social media platforms you will use to reach your audience, how to create paid ads, and set up social media pages for your campaign. 

Digital Campaigning: Getting Started

Run for Something

Start off with the basics: Understand the role digital plays in a campaign and identify the platforms used to deliver digital content to your campaign universe.

Digital Campaigning: Website Basics

National Democratic Training Committee

In this training, learn the basic principles and best practices of website design, as well as, how to create a professional campaign website.

Digital Campaigning: Email 101

National Democratic Training Committee

Learn how to build an email list for your campaign as well as draft and send compelling emails