How To Build Your Image
You need to identify your campaign message: Who you are, why you’re running, and how to tell your story. Some advice on how to refine that…
WHO ARE YOU?
Writing Your Communications Plan
National Democratic Training Committee
Take this course to learn how to use the communication tools to get your message to the right people at the right time.
Crafting Your Message
National Democratic Training Committee
Learn how to use storytelling to effectively communicate with any audience and how to craft your campaign’s core message.
Using Personal Stories to Connect
National Democratic Training Committee
Dive into how to identify the building blocks of a personal story that is responsive to your audience.
How to Craft a Core Political Campaign Message
National Democratic Training Committee
Build the skills to stay on message, whether you’re speaking to a group of voters or the media.
Armchair Series – Storytelling & the Power of Persuasion
Run for Something
Learn more about political storytelling, bringing people into your campaign’s orbit, and giving campaigns color and context.
Armchair Series – Getting Your Story Heard
Run for Something
Tune in to learn best practices on pitching your story and how to reach voters through earned media.
The Science of Influence
The Science of Influence
This guide will give you a short recap of lessons from the social and behavioral sciences about how to reach people most effectively.
Opposition and Self-Research
Run for Something
Self-vetting is one of the most important things a potential candidate should do before launching a campaign. Dive into your public image and that of your opponent.
WHO IS YOUR AUDIENCE?
Digital Campaigning: Your Audience
National Democratic Training Committee
Learn how to identify your campaign audience and create a digital content calendar.
Local Media 101
Run for Something
A resource from an RFS expert that will help you understand local press and how to court them successfully.
Public Relations & Communications 101
Civic Power of Media
Understanding what a press corp is and how to present yourselves to them is critical. Dig into this resource to learn the ins and outs.
Relational Organizing 101
National Democratic Training Committee
Take this course to understand how relationships and social pressure impact individual behavior and how to prepare supporters to assess, engage, and mobilize.
Targeting Voters
National Democratic Training Committee
Take this course to learn how to target voters by voter history, demographic data, and geography and identify specific groups of voters to comprise your Persuasion universe.
THE POWER OF DIGITAL
Digital Campaigning: Social Media
National Democratic Training Committee
Fun fact: Seven out of 10 people in the United States use social media. In this training, learn how to select the social media platforms you will use to reach your audience, how to create paid ads, and set up social media pages for your campaign.
Digital Campaigning: Getting Started
Run for Something
Start off with the basics: Understand the role digital plays in a campaign and identify the platforms used to deliver digital content to your campaign universe.
Digital Campaigning: Website Basics
National Democratic Training Committee
In this training, learn the basic principles and best practices of website design, as well as, how to create a professional campaign website.
Digital Campaigning: Email 101
National Democratic Training Committee
Learn how to build an email list for your campaign as well as draft and send compelling emails